A single Google Map Guest Review with pictures and a response can attract more than 90,000 new guest views.
That's over 2 million free visitors/month to your hotel's Google Business Profile and OTA Billboard if your hotel receives 1 review per day with a picture.
TrustYou states that 95% of guests read an online review before booking.
How to Maximise Free Marketing Generated by Google Map Reviews
- Enhanced Visibility & Credibility: A positive star rating and glowing reviews on Google My Business listings are like a neon sign for potential guests. They instantly boost your hotel's visibility in local search results, establishing trust and credibility with travelers.
- The Power of Response: Google Map reviews with a response and pictures receive significantly more views than those without (see main image, it doesn't require an expert photo). Engaging with guest feedback demonstrates that you care and encourages further interaction.
- SEO Magic: Positive reviews are a goldmine for SEO! Google's algorithms favor businesses with a high volume of positive reviews, propelling your hotel listing higher in search results, leading to more website traffic and potential bookings.
Beyond the Star Rating: Promoting Your Hotel's Uniqueness
While a stellar star rating is crucial, Google Hotel Reviews offer a platform to showcase your hotel's unique selling points. Encourage guests to mention:
- Exceptional Amenities & Services: Do you have a one-of-a-kind rooftop pool or a luxurious spa? Mention these in your review responses.
- Mouthwatering F&B Outlets: Does your restaurant boast a Michelin-starred chef or a breathtaking oceanfront bar? Showcase your culinary delights through guest review responses.
- Exciting Events & Activities: Is your hotel hosting a renowned music festival or a captivating art exhibition? Mention these in your responses to attract more direct bookings during the guest "booking window."
Taking Control of the Narrative:
By actively soliciting guest reviews and responding promptly, you can shape the online narrative surrounding your hotel. Remember, addressing both positive and negative reviews professionally demonstrates your commitment to guest satisfaction.
Bonus Tip: Embrace User-Generated Content!
Positive reviews with captivating pictures can significantly enhance your hotel website's content. Consider featuring guest-generated content strategically, showcasing the authentic experiences your hotel offers.
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More time guests, free marketing of your hotel, increase your hotel's ranking.