Apple Pay has revolutionized the way consumers make payments, offering unparalleled convenience and security.
"1 in 3 online transactions in the USA, UK, and Australia are smooth and secure with Apple Pay." Source
Why can't guests book your hotel with their preferred payment method?
It's baffling that while this seamless payment method is widely accepted for everything from luxury cars to airline tickets, many hotels still haven't embraced it.
This article will debunk the top five myths preventing hotels from adopting Apple Pay and explain why it's essential for driving direct bookings and increasing revenue.
Myth 1: Apple Pay Isn't Available in My Country
This is a common misconception. While Apple Pay's availability varies by region, Hotels can accept Apple Pay via their payment gateway.
Even if your specific location doesn't currently offer Apple Pay, it's essential to prepare for its eventual arrival. Hotels that are early adopters will have a competitive advantage.
Myth 2: Hotels Don't Receive the Card Number with Apple Pay
This is partially true. However, hotels don't need the actual card number for processing payments.
Apple Pay provides a unique token that represents the card, ensuring enhanced security.
Additionally, you'll receive the guest's email address, allowing for improved customer relationship management.
Myth 3: Implementing Apple Pay is Expensive and Tech-Heavy
Chances are the feature on your existing payment gateway has not been enabled.
While there are initial setup costs and potentially higher transaction fees associated with some payment gateways, the long-term benefits far outweigh the expenses.
By offering Apple Pay, you'll attract 1/3 Britts, Aussies and Americans who value convenience and security.
Moreover, the loss of direct bookings due to a lack of preferred payment options can be significantly more costly.
Myth 4: Our card reader doesn't work with Apple Pay
Maybe. If your machine accepts tap and go then it will accept Apple Pay.
Look for 🛜 on your machine.
Mobile solutions like Techie Stays turn your phone into a mobile card machine.
Myth 5: Guests Don't Ask for Apple Pay
Guests may not explicitly request Apple Pay.
Just as consumers avoid gas stations without Apple Pay to prevent card skimming, many will choose to book with OTAs if their preferred payment method isn't available (Reddit).
Check your abandoned direct bookings. Investigate what is the cause of guests leaving at Pay.
Adding wallets as a payment method can increase website booking conversions (Little Hotelier).
Conclusion
By debunking these myths, it's clear that incorporating Apple Pay into your hotel's booking process is a strategic imperative.
Not only does it enhance the guest experience, but it also drives direct bookings and increases revenue.
By partnering with a tech-savvy payment provider, you can seamlessly integrate Apple Pay into your operations and reap the rewards.
Start a Free Trial with Techie Stays. Generate secure payment links with one click that include Apple Pay and Google Pay.
Accept payments from anywhere.
Take payments via web, chat, email and in person.
De-stress your staff. Automate credit card pre-authorisations before arrival or on property.
Requires a Stripe Account.
Works as a stand-alone solution.
Revenue goes to your bank account...not ours.