E-commerce giants have made millions from one-click buy that pet rock.
Here is how hotels can benefit from the same tech that looks after guests with one-click book!
4 Unexpected Advantages of Google Pay for Hotels
1. Guest Trust, Not Fear
- Australia's card theft epidemic: The staggering $1 billion lost to card theft in Australia highlights the growing concern around data security.
- Wallet payments as a trust signal: Offering payment options like Google Pay and Apple Pay demonstrates your hotel's commitment to protecting guest data.
2. More Direct Booking Conversions
BigCommerce states that e-commerce platforms see up to 3 x the conversion rates for mobile purchases. Hotel rooms should have the same security e-commerce has for cat toys.
✅ Bonus direct booking conversion tip: Gain guest trust by having the "PAY" on your hotel's website domain. It may be time to change tech solutions if they tell you it cannot be done.
3. Hotels don't get the guest's card number!
Build guest trust = higher booking conversion Would you prefer to give your card number to an OTA with a chance the card number is shared with the entire reservation team...or ..book with a wallet knowing only "tokenized*" details are shared securely.
*Tokenization is the process of replacing a card’s primary account number (PAN)—the 16-digit number on the plastic card—with a unique alternate card number, or “token.” Tokens can be used for mobile point-of-sale transactions, in-app purchases or online purchases. Mastercard
4. Improve Guest Data Quality
A Google Pay reservation is the 3 r's = Reservation, revenue, re-marketing. 3/10 millennials use Google Pay to keep track of their spending. The attached email is the one they read. If the guest accepts the hotel terms they may offer upsells, and loyalty to the guest's preferred email.
Future Hotel Payments Prediction
In 1 year card numbers will not be typed on a website. Guest trust with wallets or Guest Fear?
Techie Stays have a free trial on their payment solution and offers hotels consultation on increasing direct booking conversions with wallets.